Meta's Muse can now place calls to US businesses for paid users

Meta has opened Muse's phone-calling feature to all paying subscribers in the US, after an earlier test limited to early adopters who requested it. Alexandr Wang, Meta's chief AI officer, said the feature can handle calls people would rather not make, such as calls to a cable company, the DMV, or a restaurant without online reservations.

Muse subscriptions start at $20 per month for 500 million tokens per week, and a $100 monthly plan provides 3 billion tokens for heavier users. Meta said in October that Muse has more than 10 million users. Instinct and Google's Gemini also offer agents that place calls to businesses.

The article notes that many businesses and receptionists hang up on AI callers once they detect a non-human voice, and that improving AI voices will make that harder to spot. Wang also said a Muse email address feature will soon roll out to free users.

Developers building voice or outbound-call agents now have a large consumer example of AI-placed calls to businesses, and the receiving end is the main constraint. Agents that call businesses should expect some staff to hang up on them once they detect an AI, so call flows need fallbacks such as retrying, switching to online channels, or handing off to a human.

Calling is spreading across several consumer agent products, so teams should watch how businesses respond to AI callers over time.