OpenAI's beta lets companies register and manage a business through a Business Hub, where they can update their information, add product feeds with prices and availability, and track how often they are mentioned in conversations and how many clicks their website receives. The feature is positioned against Google My Business, which manages how companies appear in Search and Maps.
Eligible US e-commerce and online service providers can create Business Agents, which answer customer questions inside ChatGPT, help with product comparisons, and can be targeted by ChatGPT ads. Shopify merchants can connect their stores directly. OpenAI says user conversations are not shared with businesses.
OpenAI cites 1.2 billion weekly ChatGPT users and says it plans to expand the offering to more markets and industries over time.
Why it matters if you build agents
Developers building commerce or customer-service agents get a built-in channel where a business's own agent can be found and queried inside ChatGPT, with product feeds as the underlying data. Teams planning to use Business Agents should note that the beta is limited to eligible US merchants for now.
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